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Digital, Marketing

Digital Marketing in 2023

Keeping up with digital marketing trends may be difficult, especially given how quickly and frequently the environment is changing. There are a number of emerging global trends that Businesses should be aware of:

1. User-generated content:

This type of content is unique and brand-specific and is created by customers rather than brands.

Unboxing videos, cosmetic reviews, branded hashtags, and photo tags are a few examples of how businesses might exploit user-generated content.

Since user-generated content may be created by anybody, including it in your marketing strategy can help your company appear more credible.

Even more so than brand-created content, it has been said that customers are more likely to trust user-generated content right now, highlighting the need of stressing authenticity in your marketing strategy.

User-generated content may assist B2B companies in increasing brand awareness, which increases engagement and builds trust.

Nowadays, everyone can produce content. You only need a phone to take pictures and movies, edit them, and post them.

User-generated material isn’t actually entirely within the authority of businesses. However, it is a useful tool to assess your company’s standing among consumers, how they use it and the effectiveness of your marketing initiatives.

When used for referrals and likes, positive remarks may have a major influence on purchasing decisions. You should thus utilise this immediately away, as it is highly recommended.

2. Enhanced UI/UX experience:

User experience, sometimes referred to as UX, is more than just a trendy term. It describes how a person has used a system.

SEO improves massively from good user experience. This indicates that out-of-date SEO strategies are no longer successful, but this is unimportant if your website provides a satisfying user experience.

When a person has a positive experience with a product or brand, they are more likely to stick with it and use it again.

Your website or app may be your most valuable marketing tool, and a good user experience (UX) may make all the difference in convincing consumers at the top of the sales funnel to become customers.

Keep the navigation on your website straightforward, the style basic, and refrain from providing them with too much information on the important landing pages.

The days when text was only accompanied by images is long gone. They remain crucial in contemporary digital marketing. Internet marketing’s future depends on graphics.

3. Interactive content:

If you’ve used the internet in the past ten years, you’ve undoubtedly come across interactive content without even realising it.

The days of passive consumption and static content are passed; today’s audience craves attention-demanding information.

Engagement is essential in B2B marketing. However, people are tired of being tricked into doing business with them.

As a result, B2B marketers are turning to assessments, testing, and chatbots with human training to make things easier to comprehend.

Today, more people are ready to express their emotions. Polling and surveying are the simplest ways to implement this covert data collection strategy.

It is the quickest method for giving your viewers exactly what they desire.

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Axiom Digital is an innovative digital agency based in Auckland, New Zealand. We specialise in modernising businesses online presences by creating engaging experiences through digital media.

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